Case Studies

Real Results.
Real Clients.

No vanity metrics. No fluff. These are real results from businesses my team and I work with every day at StudioHawk. Over 1,000 clients across Australia, the US, and the UK. Here's what actually happened.

StudioHawk Australia

Where it all started. Melbourne to Sydney, 150+ specialists, working with some of Australia's biggest brands.

Officeworks

Enterprise Retail

One of Australia's biggest retailers came to us after a site migration broke their SEO. React pages weren't rendering for Google. Product pages were orphaned. Thousands of SKUs invisible to search.

60%
Organic Traffic Increase
32%
Organic Revenue Increase

We fixed the technical mess, built content templates their internal team could scale across thousands of products, and created an SEO playbook that turned their marketing team into an SEO-literate machine.

"I honestly can't put into words how awesome the experience has been working with StudioHawk." — Madhu Malhotra, Head of SEO, Officeworks
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Officeworks case study

Shiels

Luxury Retail

75+ years of heritage. 30+ stores. But their Shopify migration was a disaster — broken redirects, bloated themes, zero organic visibility for high-value jewellery keywords.

874%
Site Sessions Increase
1,534%
Organic Shopping Sessions
6,684
Top 3 Keyword Rankings

Site restructure. Technical debt cleared. Schema markup on every collection and location page. Digital PR to rebuild the authority their bad migration destroyed. The first six months were tough — then everything clicked.

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Shiels case study

JobAdder

SaaS / Recruitment

Global recruitment SaaS platform. Paid channels were maxed out. Customer acquisition costs climbing. They needed organic to do the heavy lifting across Australia and the UK.

361%
Organic Traffic (AU)
302%
Clicks Increase (UK)
58
Media Placements

Technical foundations, keyword-led content for high-intent searches, and digital PR that landed 58 placements including News.com.au. 38 high-authority backlinks averaging DR 57. Estimated 42 million reader reach.

"Their expertise in technical SEO, content strategy, and digital PR has significantly increased our visibility across key markets." — Adam Tehliwec, Head of Growth Marketing
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JobAdder case study

Evie Networks

EV Infrastructure

Australia's EV charging network needed visibility in a market dominated by global giants — on a limited budget. Their content was blog posts, not optimised landing pages.

819%
Organic Sessions (BYD Page)
38%
Avg Ranking Improvement

Two focused SEO sprints over six months. Rebuilt their location and brand-specific landing pages. Their BYD charger page now outranks BYD's own website. That's what happens when you do SEO properly.

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Evie Networks case study

MedCart

Medical eCommerce

Brand new medical supplies platform competing against a competitor with 9+ years of domain authority. They needed results fast.

2,000%
Organic Traffic Increase
2,500%
Keyword Base Growth

From 337 users to 16,457. From 31 keywords to 807. In four months. Category page optimisation, SEO-friendly landing pages, and outreach to niche-relevant domains. Sometimes the new kid wins.

"I totally recommend the service because of the handholding and the results. These guys are the best." — Phil Leahy, MedCart
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MedCart case study

StudioHawk US

Atlanta-based, working with American brands competing against the biggest names in their markets.

Case-Mate

eCommerce / Accessories

Premium phone case brand launching a new bag range. They needed organic visibility for a category they'd never ranked in — without cannibalising their existing phone case rankings.

95%
Revenue Increase
128%
Transactions Increase
48%
Top 3 Positions Increase

Full technical audit, new information architecture to support future product lines, and eCommerce content strategy tailored to their platform. Six months. Nearly doubled their revenue.

"Working with StudioHawk has been amazing. We've seen a big improvement in 6 months!" — Mary Kathryn Kitchin, eCommerce Coordinator
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Case-Mate case study

Sylvane

Home / HVAC Retail

25-year HVAC retailer migrating to Shopify while competing against Home Depot and Lowe's. They'd never ranked for head terms like "dehumidifier." And they wanted to show up in AI search too.

621%
LLM Brand Mentions
145%
AI Referral Revenue (MoM)
#3
Ranking for "Dehumidifier"

This is what AI Search optimisation looks like in practice. Entity-first strategy, FAQ development, pillar content connecting research-stage to purchase-stage. First time ever at position 3 for their head term. AI referral traffic growing 17.5% month on month.

"Great to work with! Five stars, no notes." — Ryan Dobrin, Content Marketing Manager
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Sylvane case study

Equity Estates Fund

Real Estate Investment

Luxury real estate investment fund that needed to drive qualified enquiries through organic — not just brand searches.

487%
Keyword Visibility Increase

Targeted visibility strategy focused on high-intent investment queries. When your average deal size is that high, even a small increase in qualified organic traffic moves the needle significantly.

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Equity Estates Fund case study

Dogline Group

Pet Products

Dog product specialists who needed to break out of page 2 and start dominating the SERPs.

170%
Top 3 Positions Increase

Organic visibility strategy that moved them from invisible to dominant. The difference between page 2 and position 3 is the difference between nobody finding you and your phone ringing.

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Dogline Group case study

First Fence of Georgia

Local Services

Local fencing contractor spending heavily on PPC. They needed organic to reduce their ad dependency — not replace it, but give them breathing room.

172%
Top 3 Positions Increase

This is the exact kind of business owner I built Hawk Academy for. Spending too much on ads, getting burned by the last agency, just wanting someone to sort it out. Now they get leads without paying per click.

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First Fence of Georgia case study

StudioHawk UK

London-based, award-winning. The UK team brought home the 2024 UK Search Award for the Bain and Gray campaign.

Bain and Gray

Recruitment / Local SEO 2024 UK Search Award Winner

Boutique London recruitment agency. Ex-employees launched a competing agency, stole clients, and plagiarised their website. Then a botched site migration wiped their visibility. They came to us at rock bottom.

522%
Clicks for Commercial Terms
200%
Candidate Placements via Organic
#1
"PA Recruitment London"

Built targeted landing pages for every niche, ran authority campaigns for brand new URLs, and created a client-facing subfolder that finally spoke to both sides of their market. They went from rock bottom to #1 for their most competitive terms.

"They listen to us, are quick to respond, proactive and genuinely driven to get us to no1 on Google." — Claire Gray, Co-Founder
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Bain and Gray case study

GRIND

Coffee / eCommerce

London specialty coffee brand. Great product, loyal customers, but organic revenue was flat and seasonal dips were killing them every winter.

386%
Organic Revenue Increase
108%
Organic Users Increase
201%
First Page UK Rankings

Blog content built around coffee recipes to capture non-branded searches. Collection pages revamped for commercial intent. Product launches aligned with SEO campaigns. Revenue nearly quadrupled in two years.

"They've helped us see huge growth through our organic search channels." — Emma Gee, eCommerce Manager
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GRIND case study

Damson Madder

Fashion / eCommerce

Independent British fashion brand competing against retailers with 100x their budget. They needed to be smarter, not bigger.

558%
Clicks to Product Pages
414%
Top 3 Rankings Increase
231%
Dress Query Clicks

Long-tail category strategy using real search data. Fixed Shopify technical issues. Flanked their bigger competitors by being more specific and more nimble. You don't need the biggest budget — you need the best strategy.

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Damson Madder case study

REFY Beauty

Beauty / DTC

Fast-growing beauty brand that was crushing it on social but invisible in organic search. Non-branded impressions were almost zero.

537%
Non-Branded Impressions

When your brand is built on Instagram and TikTok, organic search is the channel nobody's thinking about — which means it's the channel with the most headroom. 537% growth in the impressions that actually matter: non-branded.

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Fantasy Football Hub

Sports / Entertainment

Niche sports platform in a category where content freshness and seasonal timing is everything.

303%
#1-3 UK Rankings Increase

Tripled their top 3 rankings year on year. In a seasonal niche where you have to win before the Premier League kicks off or wait another year. Timing + SEO strategy = dominance.

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Want Results Like These?

Learn the strategies behind these results for free through Hawk Academy. Or if you want my team to do it for you — get in touch.