75+ years of heritage, 30+ stores, but a botched Shopify migration wiped their visibility.
Shiels had over 75 years of brand equity, but a poorly executed Shopify migration destroyed their organic visibility. Broken redirects, bloated themes, and zero rankings for core jewellery keywords meant they were starting from scratch in search.
We restructured the entire site architecture, stripped out technical debt from the bloated Shopify theme, implemented comprehensive schema markup across product and collection pages, and ran targeted digital PR campaigns to rebuild domain authority.
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