Premium phone case brand launching into a brand new product category.
Case-Mate needed organic visibility for their new bags category without cannibalising their existing phone case rankings. Launching a new vertical on an established eCommerce site requires surgical precision to avoid internal competition.
We ran a comprehensive technical audit, designed a new information architecture that cleanly separated the bags vertical from phone cases, and built an eCommerce content strategy that targeted category-specific buying queries.
“Working with StudioHawk has been amazing. We've seen a big improvement in 6 months!”
Mary Kathryn Kitchin — Case-Mate
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