Independent British fashion brand competing against retailers with 100x their budget.
Damson Madder was competing against fashion retailers with budgets 100 times their own. Head-on competition for broad fashion terms was impossible — they needed a strategy that turned their size into an advantage rather than a limitation.
We developed a long-tail category strategy targeting specific fashion searches the big players overlooked, fixed Shopify technical issues that were holding back crawling and indexation, and used flanking tactics to win traffic that larger competitors ignored.
Learn the strategies for free through Hawk Academy, or get my team involved.
Join 3,400+ students learning how to get found on Google and AI search engines — without paying for ads.