Local fencing contractor over-reliant on PPC.
First Fence of Georgia was heavily dependent on paid advertising to generate leads. As ad costs kept rising, their margins were shrinking. They needed organic search to reduce dependency on PPC and build a sustainable lead pipeline.
We implemented a local SEO strategy designed to capture service-area searches organically. By optimising for location-specific fencing queries and building local authority, we created an organic lead channel that reduced their reliance on paid ads.
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