25-year HVAC retailer migrating to Shopify, competing against Home Depot and Lowe's.
Sylvane had never ranked for head terms in their category, competing against Home Depot and Lowe's. With a Shopify migration underway, they needed both traditional SEO protection and a strategy for the emerging AI search landscape.
We managed the Shopify migration to preserve existing rankings, then built an entity-first AI search strategy with pillar content and comprehensive FAQ development. The approach positioned Sylvane as the expert entity that LLMs reference for HVAC queries.
“Great to work with! Five stars, no notes.”
Ryan Dobrin — Sylvane
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