Enterprise Retail

Officeworks
60% Organic Traffic Growth

One of Australia's biggest retailers came to us after a site migration broke their SEO.

60%
Organic Traffic Increase
32%
Organic Revenue Increase
Officeworks case study

Invisible Products After Migration

Officeworks had migrated to a React-based frontend, but the new architecture meant Google couldn't render their product pages. Thousands of SKUs were effectively invisible to search engines, with orphaned product pages and broken internal linking compounding the problem.

Technical Remediation at Scale

We tackled the rendering issues head-on, ensuring Google could crawl and index every product page. From there, we built content templates the internal team could use at scale, plus a comprehensive SEO playbook designed for enterprise-level execution across thousands of pages.

The Numbers

60%
Organic Traffic Increase
32%
Organic Revenue Increase
"I honestly can't put into words how awesome the experience has been working with StudioHawk."

Madhu Malhotra, Head of SEO — Officeworks

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