One of Australia's biggest retailers came to us after a site migration broke their SEO.
Officeworks had migrated to a React-based frontend, but the new architecture meant Google couldn't render their product pages. Thousands of SKUs were effectively invisible to search engines, with orphaned product pages and broken internal linking compounding the problem.
We tackled the rendering issues head-on, ensuring Google could crawl and index every product page. From there, we built content templates the internal team could use at scale, plus a comprehensive SEO playbook designed for enterprise-level execution across thousands of pages.
"I honestly can't put into words how awesome the experience has been working with StudioHawk."
Madhu Malhotra, Head of SEO — Officeworks
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