Crushing it on social but invisible in organic search.
REFY Beauty had built an incredible social following, but none of that translated to organic search visibility. They had zero non-branded search presence, meaning all the demand their social content was creating was being captured by competitors in Google.
We built a non-branded keyword strategy designed to capture the search demand that REFY's social presence was generating. When people saw products on Instagram and then searched Google, we made sure REFY was the result they found — not a competitor.
Learn the strategies for free through Hawk Academy, or get my team involved.
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