Hawk Academy

Learn AI Search.
For Free.

We turned a $150,000 paid course into free education for everyone. 3,400+ students and counting. Because knowledge shouldn't be locked behind a retainer.

$150K
Course Value
3,400+
Students
100%
Free
0
Lock-ins

Everything We Know. For Free.

Hawk Academy was built on one belief: the frustrated business owner who's been burned by their agency deserves to understand what's actually happening with their SEO. We made it free because the industry needs better-educated clients, not more confused ones.

AI Search Fundamentals

How ChatGPT, Google AI Overview, and Perplexity find and recommend businesses. Understand the new rules before your competitors do.

SEO That Actually Works

Data-driven strategies from managing 1,000+ clients. No theory. No fluff. Just what moves the needle.

Audit Your Own Site

Walk through a real SEO audit step by step. Find what's broken. Fix it. No agency required.

Two Days. Hands On. In Person.

Limited to 30 seats per workshop. You'll walk in confused about AI search and walk out with a strategy you can implement the next day.

Duration

2 Days

Investment

$3,000 per person

Locations

Australia (first), then US & UK

What's Included

Live audits, strategy sessions, networking, ongoing access to Hawk Academy materials

1

Apply

Submit your application. We keep groups small for a reason.

2

Learn

Two intensive days of hands-on AI search and SEO training.

3

Implement

Walk away with a strategy you can execute immediately.

Coming Soon

Done-With-You AI Program

For those who've completed the curriculum but can't implement alone. Structured guidance plus expert support from the StudioHawk team. Currently in development.

Questions? Answers.

Yes. It was a $150,000 paid course. We made it free because we believe education shouldn't be gatekept. No credit card, no trials, no upsell.
Business owners, marketing managers, and anyone who wants to understand how Google and AI search engines work — without the jargon. You don't need any prior SEO knowledge.
The free academy is self-paced online learning. The workshops are 2-day in-person intensives limited to 30 people, with live audits and strategy sessions.
Australia dates are being locked in now. US and UK to follow. Join Hawk Academy free to be first to hear about dates.
Of course — but we'd rather you understand what you're buying first. That's the whole point. Educated clients make better decisions.